I promised the Project Bloom story so here it is, warts and all. This is a bit of a long post. Don’t say I didn’t warn you!
My first business, Brenton Accounting, kicked off six years ago. I built it up despite not having a clue about how to run a business. I thought I knew. I was good at what I did, the accounting service and looking after clients.
But running a business? Huge learning curve!
I learnt about the difference between being the Business Owner, the Business Manager and the Business Worker. They really are three different things.
I grew the business one client at a time mostly through word of mouth referrals. When I realised I needed more clients I started the process again in a nearby town. Joined some networks, got to know people, and looked after the clients which led to more word of mouth referrals. And it grew, but..
Boy, did I do it the hard way!
I could have done it so much faster with proper marketing.
The great thing about having my own business is that
I got to help who I wanted to help
and have time off when I need it to do stuff with the kids, especially when they were younger. I worked Saturdays to make sure everything got done. So work ethic, check.
But I didn’t value myself
And did way too much stuff for free. I strongly believe that it’s important to give back to your community and help those who need it. But it can’t come at the expense of you or your family or there will be nothing left to give. That one’s a hard lesson.
I didn’t niche properly
So I attracted everyone. The wrong clients ended up taking up all the time that should have been spent with the right clients. And I love working with all the individuals and doing their tax. In a small town I know most of them outside of work. But my passion is my biz clients, and by saying ‘Yes’ to something you’re saying ‘No’ to something else.
I was working myself into the ground even with good systems in place. And I still couldn’t help everyone I wanted to help.
I started Project Bloom as a way to educate my clients without spending one to one time with everyone, so that I could help more people. Want to know about saving time with systems? Check out my blog! I’ve been blogging regularly since October 2015.
I got myself a wicked good mentor and learnt how to do my website, Facebook, Twitter and Instagram. I love doing all that stuff, it appeals to the creative in me. Pinterest is next.
I’ve built my first online course about how to do a budget and cashflow forecast.
It will launch on September 5 and if you get in early you’ll save 20%. Click here for more detail.
Its been a big learning curve but I love new challenges and once I’ve mastered it I can help others do it too.
Going forward I want to teach other business women. Help them with the fun stuff and the numbers basics. Set them up using good systems to free up their time to do what they really want to do, be it writing a book, spending more time with family or gardening, cooking or community service.
My first biz book ‘How To Succeed In Business’ is almost done.
It’s a guide to surviving and thriving in your first year in business. Each chapter looks at something that can go wrong, what NOT to do and then offers advice and suggestions on what to do instead. I’m hitting publish next week (you heard it here first!).
I’ve got so many more ideas of ways to help and courses to add and books to write and the challenge is to keep focussed, one project one at a time.
The transition from Brenton Accounting to Project Bloom is almost complete and by the end of August I’ll be full time at Project Bloom. I really can’t wait!
Listen to your numbers, read their story and watch your business Bloom!